Did it work
Opens, clicks and bounces on the campaign page — and the one place that tells you what recipients actually did afterwards.
2 min readUpdated August 15, 2026Owners
A campaign goes out and the question arrives about four hours later: was that worth doing? The campaign page answers half of it immediately and hides the better half one button away.
The five numbers
Open a sent campaign and Performance is the first thing on the page.
- Recipients — how many messages went out.
- Opened, with an open rate. Email only.
- Clicked, with a click rate. Email only, and the more honest of the two: an open can be a preview pane, a click is a decision.
- Bounced — the address didn't accept it.
- Unsubscribed — somebody opted out of this send.
Underneath, Recipients lists every one: the address, what happened to it, how many times it was opened, how many links were clicked, and when. The filter narrows it to one status, which is how you find the bounces without reading the whole list.
What actually happened next
None of those five numbers is the thing you wanted to know. Opens don't fill Thursday.
AI insights → Performance brief is where bookings and money live. Press Brief me and it reports, alongside the rates, how many appointments recipients went on to book and how much they spent inside the attribution window — with a written read of whether that means anything at the size of the list you sent to.
Those figures are counted, not estimated: real appointments and real sales from the people who received the campaign, in the days after it went. They are also correlation and not proof — a client who was going to book anyway still counts. Two campaigns compared against each other are far more useful than either one read alone.
The same panel holds two more:
- Replies — what came back, triaged into what needs answering.
- Failed deliveries — who the send missed, and how else to reach them.
Before the next one
The Assist button on the campaigns list reads across everything you've sent rather than one campaign:
- Best time to send — the weekday and hour your clients actually open email, from your own send history.
- Deliverability — bounce and failure trends over the last four weeks. The early-warning one; a list quietly rotting shows up here first.
- Win-back campaign — a draft aimed at clients who lapsed 90 days ago.
All three get more useful the more you've sent, which is worth knowing: on your first campaign they'll have very little to work with.
Common questions
Why is Recipients higher than the audience count?
Recipients is what the send actually reached, frozen at the moment it went out. The audience count is live, and shrinks whenever somebody unsubscribes. The two are meant to disagree.
Text campaigns show no opens. Is that broken?
No — opens and clicks are an email idea. A text has no pixel and no rewritten links, so a text campaign reports how many were sent and nothing else.
One address bounced. What do I do?
Fix or remove it on the client record. A bounced address that keeps being sent to is the fastest way to damage delivery for everyone else on your list.
What's a good open rate?
Your own last three campaigns. Industry averages are computed over lists nothing like yours; the only comparison that means anything is whether this send beat the last one.
Where do I see what a campaign cost to send?
Not on the campaign page — there's no cost figure on these screens. Messaging is metered per message when it's sent.
Where are replies?
Under AI insights → Replies, which reads what came back and sorts it into what needs answering. The messages themselves are in your inbox.
Related articles
- Send a campaignCampaigns · One message to a group of clients — building it, checking it, and choosing between sending it now and scheduling it.
- Choosing who gets itCampaigns · Consent first, then the filters — tags and conditions, the live eligible count, and why the number is always smaller than your client list.
- Reading a reportReports · Setting the period, narrowing it down, reading the chart against the table, and getting the whole thing out as a spreadsheet.
Can’t find what you’re looking for?
Book a 20-minute walkthrough and we’ll answer it on a screen share — or start free and try it on your own salon’s data.