Write it from a sentence

The hardest part of a campaign is rarely the sending. It's the twenty minutes staring at an empty subject line while the salon fills up.

Every AI tool in Campaigns is built around the same rule: it fills things in and stops. Nothing is created, saved or sent by the AI itself.

Designing one from a sentence

New campaign opens with Describe your campaign at the top. Type what you want to happen and press Design.

Say what you're trying to achieve, not what you want written. "Bring back clients we haven't seen in 60 days with 15% off" gives it the goal, the group and the offer, and it fills in:

• the channel it thinks fits
• a campaign name for your reference
• a subject line and preview text
• the body copy
• sometimes an audience, shown as a note you can remove
• sometimes a suggested send time

Then read it. All of it. The copy is a first draft written by something that has never met your clients — it will get the tone approximately right and the specifics only sometimes. Fix the details, delete the sentence that isn't true, and press Create campaign when it says what you'd have said.

Draft with AI, beside the body, does the smaller version of the same job: copy for a campaign you've already named. It replaces what's in the box.

The three checks on a draft

Open a draft campaign and the AI insights panel offers three things, each run on demand:

• Pre-send check — consent, opt-out, subject line, your postal address, and for texts the opt-out wording and length. It's the closest thing to a second pair of eyes and takes seconds.
• Best channel — whether this audience is more reachable by email or text. Often the useful answer is "far more of them have an email address than a mobile number", which is a fact about your data rather than a preference.
• Who should get this? — sized segment ideas for the content you've written, each with a count, so you can see how large a suggestion actually is before taking it.

Describing an audience

The audience dialog has the same shape: a sentence, an Interpret button, and filters filled in for you to check. See Choosing who gets it.

This is the one worth learning, because building "clients who bought a product in the last year but haven't booked since June" by hand is four clicks and a dropdown menu, and describing it is one line.

When it can't

Every tool degrades to a plain message rather than a guess. If a design or an interpretation can't be produced, you're told so and the form is left alone for you to fill in yourself — which is the correct behaviour, and worth knowing so that a failure doesn't read as a broken screen.