Flows

Messages that send themselves when something happens — a first visit, a birthday, ninety days of silence — set up once and then left alone.

5 articles

• What a flow isA trigger, some steps and a goal — the three pieces every automated journey is made of, and how a flow differs from a campaign.
• Turn on a ready-made flowThe four starter journeys, which one to switch on first, and exactly what happens the moment you activate it.
• Build your ownPicking a trigger, adding steps and waits, branching on a condition — and what happens when you edit a flow that's already running.
• Quiet hours and opting outThe three rules that hold a flow message back, and the two ways a client stops hearing from you.
• Is it workingReading a flow's funnel — who enrolled, where they stopped, how many reached the goal — and knowing when to turn one off.