What does conversion mean on a flow?

The share of enrolled clients who did the goal thing — usually booked an appointment — inside the window you set. A flow with no goal has no conversion figure to show.

Why did clients stop at a wait step?

They're still in it. A long wait always shows a drop at that step, because everyone enrolled since is sitting inside it. Compare it against a flow that's been running longer before reading it as a problem.

What's the difference between Finished and Reached the goal?

Finished means they got to the end of the steps. Reached the goal means they did the thing you wanted. A flow can finish everybody and convert nobody, and that's the most useful failure it can show you.

Stopped early — is that bad?

Usually not. A run stops early when the client reaches the goal (if the flow is set to stop there), when their appointment is cancelled, or when somebody cancels the run by hand.

I added an A/B split but there's no result card.

It only renders on a flow that has one, and it only names a winner at 95% confidence with at least a hundred clients through each variant. Below that it will show you the rates and decline to call it.

How do I see one client's journey?

Enrolments, then View on their row. It shows where they are and what they've been sent.

Does deactivating a flow stop people already in it?

It stops new enrolments. To stop someone mid-journey, cancel their run from the Enrolments tab.

Is it working

A flow's whole appeal is that you stop thinking about it. Which is also how a flow ends up messaging people for eight months with nobody having read what it says.

The Statistics tab is the fifteen minutes a quarter that fixes that.

The five counters

Enrolled — how many clients have ever entered.
In it right now — how many are mid-journey, usually parked at a wait.
Finished — reached the last step.
Stopped early — left before the end, which is often a good sign.
Reached the goal — did the thing you built it for, with a percentage.

The last one is the only one that answers the question in the title. The others describe the machine; that one describes the salon.

Step by step

Underneath, every step with how many runs reached it and what share of enrolled clients that is. Steps on a branch measure against the people who entered that branch, so a condition's two sides both read as 100% of their own path rather than half of each.

Read it for where the bar shortens. A drop between two messages means people left in between — usually because they got what they wanted, occasionally because the second message wasn't worth reading. A drop at a wait step usually means nothing at all: everyone enrolled recently is still inside it.

Two AI tools sit beside the funnel. Drop-off insights names the steps where clients stop progressing and suggests a fix for each. Wait timing looks at the waits in particular and suggests shortening or nudging. Both read your own run data rather than general advice.

If the flow has an A/B split

A third card appears on this tab, and only on flows that actually split: A/B test results, with each variant's rates and a winner called once the numbers justify one.

Be patient with it. It waits for 95% confidence and at least a hundred clients through each side before naming a winner, which for most salons means months rather than weeks. That's the honest threshold — below it, the difference between two subject lines is noise, and a tool that declared a winner off twenty clients would be telling you something untrue in a confident voice.

The whole picture

The strip at the top of the flows list totals every flow: how many clients are enrolled across all of them, how many are active, how many reached a goal, and the conversion across the lot.

That number is the one to watch month to month. An individual flow's conversion tells you about that flow; the total tells you whether automating anything is working at all.

Turning one off

Deactivate stops new enrolments immediately. Clients already inside carry on unless you cancel their runs individually from Enrolments.

Turn one off when it converts nothing over a meaningful number of enrolments, or when it's producing replies that somebody has to answer. A flow that generates work is a flow costing you more than it makes, and that cost is invisible on this screen — it shows up in the inbox.

Archived is the permanent version, for a flow you're finished with but don't want to lose the history of.