Setting up for a lash & brow studio

A full set is two hours of your day for one person. Book two of them on a Saturday and a single no-show is half the takings gone, with nothing you can put in the gap at short notice. Everything below is about protecting that.

A menu where the fill is a first-class citizen

Lash menus are short, which makes them easy — with one thing that catches people out. The fill is not a discount on a set; it is the service most of your book actually is, and it needs its own honest time.

If you take a new client only after a patch test, make the patch test a bookable service of its own. It's five minutes and it's the thing you'll want a record of.

Connect payments, then set the rules

This is a sequencing point worth knowing before you spend an evening on it: deposits and card-on-file only become available once card payments are connected. Until then the switches aren't there to turn on. So connect Stripe first, then set your deposit and your cancellation window — see Deposits and no-show protection.

For two-hour services a deposit is not an aggressive policy; it is the only thing standing between you and an empty Saturday morning.

Consent, and then photos

Two records matter here and they are different things.

A consent form, sent before the first visit and signed. Signatures are a field on a form, and what's kept is the answers, the signature and when it was given. Send it ahead of the appointment rather than handing over a clipboard — Signatures and consent and Send a form before the visit.

A chart for the work itself. Build one template with a Brow shape field — shape, mapping, post-care — and an Image field for the before-and-after. The photos attach to the visit, which is what makes them worth having a year later when she asks for "the ones from the wedding". See Build a chart template.

Turn this on first

The fill reminder. There's no ready-made one, so build it: a flow that starts when an appointment is completed, waits two or three weeks, then sends a short message. That's three steps and it is the single highest-value automation in this trade, because your income depends on a cycle the client forgets and you don't. Build your own.

Set the delay from the last visit rather than the calendar month — a fill is due three weeks after her set, not on the first.

Skip these for now

Memberships, campaigns, packages and payroll reporting. A studio with two artists runs fine on a menu, a deposit rule, a consent form and one flow.

Two artists puts you on Starter, which covers five. A solo lash artist is exactly who Solo is for — one chair, one location — but be aware it carries no payroll, time clock or tip pooling at all, so the moment you take on a second pair of hands you're moving up.